Sport England Segmenting the British Sports Market

Sport England: Segmenting the British Sports Market Introduction Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers. They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations. Their focus is around three outcomes - growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel. Five targets which will see us deliver these outcomes: 1. Grow * More people taking part in more†¦show more content†¦3. They identified the dominant segment in each postal code and accordingly produced marketing material targeting at those segments. 4. They identified the areas where the population of children were more and targeted it with the right marketing techniques. Segment Name | | Forename | Population | Male | Female | In Million | Competitive Male Urbanites | A01 | Ben | 6.4 | 13.3 | 0 | 2,521 | Sports Team Drinkers | A02 | Jamie | 5.4 | 11.1 | 0 | 2,127 | Fitness Class Friends | A03 | Chloe | 6.9 | 0 | 13.4 | 2,717 | Supportive Singles | A04 | Leanne | 4.7 | 0 | 9.1 | 1,851 | Career Focused Females | B05 | Helena | 5 | 0 | 9.7 | 1,969 | Settling Down Males | B06 | Tim | 9.4 | 19.3 | 0 | 3,702 | Stay at Home Mums | B07 | Alison | 4.6 | 0 | 8.9 | 1,812 | Middle England Mums | B08 | Jackie | 4 | 0 | 7.7 | 1,575 | Pub League Team Mates | B09 | Key | 5.8 | 12 | 0 | 2,284 | Stretched Single Mums | B10 | Paula | 3.8 | 0 | 7.4 | 1,497 | Comfortable Mid-Life Males | C11 | Philip | 7.8 | 16 | 0 | 3,072 | Empty Nest Career Ladies | C12 | Elaine | 5.3 | 0 | 10.2 | 2,087 | Early Retirement Couples | C13 | Roger amp; Joy | 6.2 | 6.2 | 6.3 | 2,442 | Older Working Women | C14 | Brenda | 4 | 0 | 7.6 | 1,575 | Local ‘Old Boys’ | C15Show MoreRe latedLucozade Case Study4397 Words   |  18 Pageswebsites as identified through search engines such as Google and writing a brief account on the development of LUCOZADE advertising and promotions campaigns with the marketing communication strategy. 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