Impact of Saving Rate on Economic Growth

Impact of Saving Rate on Economic Growth NURU ABUBAKAR INTRODUCTION Saving rate is the amount of money, expressed as a percentage or ratio which one deducts from his/her disposable personal income to set aside for retirement or for investment in the money or the capital market in instruments like bonds treasury bills, shares etc. Savings rate can also refers to the percentage of gross domestic product (GDP) that is saved by households in a country (Ewa and Agu 2005). This indicates the financial state and growth of the country because households’ savings constitute the major source of government borrowing to finance public projects and also provides funds for private investments. It is an obvious fact that income is received as wages or salaries, rents, interests or profits by owners of factors of production. With the received income households buy the consumer goods they need. Not all personal income available to the individual or family, or the household is for personal use. The government takes a sizable amount in the form of personal incom e taxes. After these taxes are paid, what is left with the individual is disposable income (Ogunbitan 2010). Disposable income is used to pay for consumer goods and services, to pay interest on debts and for savings. Disposable income is an important concept because the income enables the consumer to decide how much to spend on current goods and services and how much to save. Savings is therefore that part of disposable income that is not spend on current consumption of goods and services but reserved for future use. Economic growth on the other hand is the process by which there is a sustained rise in real per capita income or output of goods and services over a given period of time (Ewa and Agu 2005). A positive relationship exists between savings rate and economic growth because when savings rate is high banks have more capital to lend for capital investments to both private investors and the government (Tawiah 2006). When savings rate is increased, economic growth certainly will increase because more capital is available to investors at reduced interest rates leading to increases investment in the capital stock. This study therefore focuses on exploring how savings rate impact economic growth THE IMPACT OF SAVING RATE ON ECONOMIC GROWTH Savings implies refraining from consumption. A consumer’s disposable income is either consumed or saved. The rate at which different consumers consume and save part of their disposable income apparently differs (Bleaney, Gemmell and Kneller 2001). This implies that different consumers have distinct average propensity to consume (APC) and average propensity to save (APS). These averages explain how much a consumer consumes and saves at a particular level of income. Similarly, there is marginal propensity to consume (MPC) and marginal propensity to save (MPS). The marginal propensity to save represents the fractional part of an increase in income that is saved. Aggregate saving assembles idle funds from surplus units to deficit units in the economy facilitating investment both by the private and public sector (Ogunbitan 2010). When aggregate savings improves, financial institutions are in position of funds to borrow their customers and government alike. The rate of interest actu ally determines investment in a country. The lower the interest rate charged by banks, the better investors are attracted to borrow for investment (Buscemi and Yallwe 2012). Income earned is either consumed or saved, that is, Y = C + S where Y represents income, C, consumption and S, savings. From the above linear function, saving means income less consumption, that is, S = Y – C. Savings therefore is affected by active spending decisions. There are basically three types of savings, namely; personal saving, business saving and government saving Personal savings is influenced by the following factors; Size of income: as income increases all things being equal, savings also increase Rate of interest: a higher rate of interest may attract more people to save and vice versa Government policy: the government can influence the level of savings in different ways such as attractive rate of interest policy and income tax relief or tax holidays or tax concessions (Ogunbitan 2010). Sense of responsibility: people with careful spending habits save even when the income is low compared to extravagant people who don’t even save at higher income levels. Political situation: a country with a stable political climate encourages citizens as well as foreign investors to save and invest which results into economic growth. The second form is business saving and is affected by the following: Profits: to encourage and affect savings, profit is necessary. The higher the profit the greater the inclination to save. Also, when profit is attractive directors of companies keep aside part of the profit to plough back into the business for growth and expansion (Bleaney, Gemmell and Kneller 2001). Anticipated rise in prices: when business units anticipates rise in price level, they increase their quantum of savings through investment goods to reap later the anticipated rise in price (Tawiah 2006) Government policy: an increase tax on company’s profit will reduce tax and vice versa The third form of savings is government saving. Government saving is achieved chiefly through a budget surplus. This may be secured by increasing revenue through additional taxation or by reducing current government expenditure. Apart from a budget surplus, saving can occur in other forms, such as when national insurance and pension contributions exceed current payments (Tawiah 2006). Reasons for saving; individuals may choose to save for some of the following reasons To provide for old age or for future expenditure To guard against a rainy day or unforeseen circumstances To leave an estate for immediate children or grand children Sometimes people save to become wealthy and raise their status in the society. Relationship between savings and investment In a frugal or savings economy, part of the earned income is consumed and part is saved. Let’s assume the following; That household spend only part of their income and save the rest There are some firms which produce consumer goods and some which produce investment (that is, producer or capital goods), and That all savings is undertaken by firms It is also important to explain withdrawals and injection. Savings and investment are examples of two other general categories of expenditure called withdrawals and injections respectively. An injection is an addition to the income of a domestic firm that does not arise from the spending of households or an addition to the income of domestic households that does not arise from the spending of the firms (Ewa and Agu 2005). A withdrawal on the other hand is any income that is not passed on in the circular flow of income and expenditure. Having established that part of aggregate personal incomes (that is, the national income) will be spent on consumer goods and part will be saved, it then follows that: National Income = Amount spend on consumer goods + Amount saved, that is, symbolically, Y = C + S †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 S = Y – C†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Where Y = Income C = Consumption and S = Savings Considering national income as the value of the volume of the goods and services produced in which we have two parts, namely: consumers’ goods (C) and producers goods (investment), the following equation could be deduced National income = amount of consumer goods produced + amount of producer goods produced Since the production of investment good is an investment, the following equation could be obtained Y = C + I †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 I = Y – C †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 We can now deduce that since equation 2 above is stated that Y – C = S and where Y = income, C = Consumption and S = saving Equation 4 states that Y – C = I. similarly Y = Income, C = consumption and I = Investment equations 2 and 4 gives the equality of saving and investment. Algebraically, Y – C = S established from 2 above and Y – C = I recall, 4 above, then it implies that S = I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Since Y = C + S recall equation 1 above and Y = C + I recall equation 3 above, that is C + S = C + I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Hence, S = I From the above analysis, it can be concluded that the equilibrium level of national income is determined when savings equals investment. It follows therefore that changes in either savings or investment will bring about changes in the national income. For instance, when savings exceeds investment income will fall but when investment exceeds savings, income will rise. This is because more saving but less investment will mean less employment of factors leading to lower total output and hence lower national income. On the contrary, more investment but less savings, will mean employment of more factors leading to greater total output and, hence, a higher national income. There is stability, that is, balance or equilibrium in the level of national income only when saving is equal to investment. Economic growth implies more output per head as a result of more input and more efficiency. The output per head determines the standard of living in a country. Countries worldwide get preoccupied with horrendous efforts directed towards raising the rate of economic growth. This is the desire of the peoples in different countries to raise the level of their well-being. Economic growth is influenced by different factors which include; the skills and efforts of the labor force, the rate of investment, and the type of investment which is induced by appropriate level of savings, technological progress, availability and extent of the exploitation of natural resources, the persisting climate in the trade relationship with other countries, the extent of specialization, social and religious organization as in the qualities of the people’s character, government policy etc. Conclusion It is established from the above analysis the equality of aggregate savings to aggregate investment, and can be deduced that when savings rate is high in the economy, banks have more capital to lend for capital investment, which in turn promotes the volume of goods and services produced in the economy. That is, when savings rate increases, economic growth would certainly increase because more capital is available at reduced interest rate. This will also lead to increased investment in capital stock. It then implies that savings is a veritable tool that promotes investment in any given country. When investment is improved, there is increase in the volume of goods and services produced, stimulated by the savings rate which in turn leads to higher gross national income figures. This figures when measured leads to higher income per head and increased real income of the citizens. When government policies favor both households and firms who are the major agent of production, it leads to higher rate of savings and higher rate of savings provides funds available to prospective investors who borrow from either the financial institutions or from the money market on short term basis and from the capital market on long term basis. The improvement in the level of economic activities continues with additional savings as a result of improvement in the various sectors of the economy and eventually economic development is attained which is the goal and pursuit of all economies. It is therefore not out of place to conclude that savings rate in an economy can boost economic growth. Government should always ensure that monetary policies like attractive rate of interest on savings, bank rate, liquidity ratio etc. and fiscal policies like tax rebate, tax concessions and tax holidays are favorable at all times for the firms and household who are the major agent of production p rocess in the economy to continue to accumulate loanable funds by banks to accelerate investments. The rate of savings in an economy is a determinant of economic growth. Works Cited Bleaney, M, N Gemmell, and R. Kneller. Testing the endogenous growth model: public expenditure, taxation and growth over the long-run. Canadian Journal of Economics, 2001: 36-57. Buscemi, Antonino, and Alem Hagos Yallwe. Fiscal Deficit, National Saving and Sustainability of Economic Growth in Emerging Economies: A Dynamic GMM Panel Data Approach. International Journal of Economics and Financial Issues, 2012: 126-140. Ewa, U, and G. A. Agu. New System Economics for A’level. Africana First Publishers Limited, 2005: 180-181. Ogunbitan, O. Easy to Understand Economics. Rasmed Publication Limited, 2010. Tawiah, P. Basic Economics for West Africa. Idodo Umeh Publishers Ltd., 2006.

Information skills and system Essay

A system is a collection of devices that works together to archive a particular purpose. Examples include transport system, school system, digestive system etc. A system can be represented as following: Input – contribution to processing of system Control – commanding processing unit Processing – transforming input to output Storage – where content can be put away and retrieved for later use. Output – the outcome of this system An information system is a system that accepts data (raw material) as input and information (organised data) as output. Examples include a computer, searchable databases etc. An information system is shown below: Purpose – The use and function of the system Information process – The process of converting data into information Participants – All people who are involved in the system Information technology – The equipment and instruction used. Data and information – Data, the input (raw material), and information, the output (processed data). The information process: – Collecting – gathering of data from real world. Eg entering details – Organising – preparing data for the use of other processes. Eg arranging data into tables – Analysing – converting data into useful information, usually more digestible. Eg creating a graph from tables of data – Saving and retrieving – storing data/information for later uses. Eg saving document onto hard drive. – Processing – making change in data/information, including updating, correction of error etc. eg spell check – Transmitting and receiving – exchanging data/information with other information systems, near of remote. Eg internet, e-mailing – Displaying – presentation of information. Usually user-friendly, easy to understand. Eg projecting graph onto screen Digital representation of data: All data is in a central process unit is processed as electrical currents. Data is usually converted into binary decimals, consisting only 1 or 0, where 1 represents ‘on’ and 0 represents ‘off’. Different data types are converted differently, and this will be discussed in tools for organising later. Binary digits: Decimal Binary Each digit in a binary decimal can only be 1 or 0. To convert from decimal x to binary: divide x by highest possible power of 2, then divide left over by highest possible power of 2, repeat until 1 or 0 is left. Eg 25 = 24 x 1 + 23 x 1 + 22 x 0 + 21 x 0 + 20 x 1; therefore 25 decimal = 11001 in binary. To convert binary into decimal you do the reverse. Eg 101011 in decimal is 25 x 1 + 24 x 0 + 23 x 1 + 22 x 0 + 21 x 1 + 20 x 1 = 32 + 0 + 8 + 0 + 2 + 1 = 43 ASCII code system: The ASCII (American Standard Code for Information Interchange) system uses binary decimals to represent different characters. Each digit takes up memory of 1 bit; it takes 8 digits i.e. 8 bits i.e. 1byte to form a character. 1024bytes (210 bytes) = 1KB; 1024KB (220 bytes) = 1MB; 1024MB (230 bytes) = 1GB etc different combinations of any 8 bit forms a character. ASCII includes most if not all symbols, including intangible ones eg Del, Space etc Hexadecimals: Hexadecimal is used in computing when there are too many digits for binary decimal. Eg 255 have 8 digits in binary but only 2 in hexadecimal. It is used for large value numbers such as in the case of html colour panels. Hexadecimals are 16 digit based; 10 – 15 is replaced with A – F respectively. To convert decimal to hexadecimal or hexadecimal to decimal uses the same method as binary conversion, but 16 based. Eg converting 1980 into hexadecimal 1980 = 162 x 7 + 161 x 11 + 160 x 12 Therefore 1980 in hexadecimal is 7BC Eg converting 15FA into decimal 163 x 1 + 162 x 5 + 161 x 15 + 160 x 10 = 4096 + 1280 + 240 + 10 = 5626 Therefore 15FA in decimal is 5626. Social and Ethical issues: Health of human body can be affect through use of information systems. The study of human body and technology is referred as ergonomics. The following are a few health problems the can arise form the use of information system: Tools for information process – Collecting: The collecting process involves deciding what to collect, where to collect form and how to collect. Hardware for collecting different data Text – keyboard, text scanner, voice recognition Numbers – bar code readers, data loggers, keyboard Images – scanner, web cam Video – video recorders, digital cameras Audio – micro-phone, Software for collecting different data Text – Microsoft word Numbers – Microsoft excel Images – scanner software Video – windows media player Audio – Sound recorder Organizing Text – as explained before texts are converted into binary decimals to be processed by other processes, e.g. displaying, analysing etc. Examples of file types: word document, HTML, PDF Numbers – Like text, each numerical number can be converted into a binary number. Common file type: excel, word document Images – An image is an electronic copy of a picture, photo, scanned document etc for display on screen. All images are made of pixels, which are the smallest controllable display element on most screens. There are two types of images: Bitmapped: each pixel is treated individually and represents bits in memory. Their size, colour, tone etc is stored and therefore takes up large amount of memory. The most common bitmapped file types are BMP (high quality images), JPEG (less memory, lossy compression method) and GIF (maximum 256 colours for cartoons, lossless compression by less colour and smaller size). Vector: end points containing information about the line (thickness, colour, gradient etc) common type of file is PNG, but not supported by early versions of internet explorer. Audio – Series of sound measurements. Digital samples are created from real sound waves. The higher frequency of taking samples and the more accurate they are, the better the quality, but the larger the file. Common file types are MIDI and waveform (MP3, MP4 etc). Video – A series of still images recorded at high speed, usually along with audio. Hugh in file size. Common file types include animated GIF, MPEG, Flash etc. data is organized using key frames, one for each image that forms a video/animation when played Analyzing: An example of analyzing data is creating a chart in a spread sheet. Charts and graphs are the most popular ways of analyzing data. They show relationships, trends and comparisons at a glance. The impact (use of colours and symbols to draw attention to important data), speed (obvious) and simplicity (easily understood) made it popular. E.g. software excel, calculator Saving and retrieving: Saving and retrieving is important because it allows edited data to be stored and edited later on. Most information systems have a primary storage and a secondary storage. Primary storage is used to store data/information that needs to be instantly accessible to the CPU. It uses silicon chips on the motherboard to store. RAM random access memory, where frequently used data/information and instructions are stored. When the power is cut off everything in RAM disappears. Data are accessed directly without going through other things. Cache is another example of primary storage. It has the same functions are RAM, but is temporary storage for quick access. ROM read only memory, permanent memory where instructions are stored. These instructions are not to be edited or it may distract the processing of the computer. These instructions are applied when ‘booting’ the computer. Secondary storages are usually portable. Magnetic tape: long thin plastic coated with thin layer of magnetic metal. Magnetic tape can store large amount of data for a cheap price and little space. However it uses sequential memory access, which takes a lot of time. e.g. video tape. Good for back up. Magnetic disk works the same as magnetic tape, but with a circular piece of plastic/metal. E.g. hard disk / floppy disk. Uses random memory access. Optical media uses laser technology to read and write on CD, CDR or CDRE. Written with high power laser to create lots of tiny holes on disk. Flash memory is erasable memory chips e.g. USB, SD card, memory stick etc. Processing: Examples of processing software: audio editing programmes, movie maker, video editors Transmitting and receiving: Buses and ports are used for transmitting and receiving. Buses are connections between CPU and other parts. Ports are sockets that allow an external device to be installed. E.g. e-mail is transmitting and receiving mails. Displaying Printer, monitor speakers etc. most monitors are displayed in pixels. Number of pixels on the screen can be adjusted. Planning, deigning and implementation Understanding the problem This is the first stage of developing a system. It involves identifying the problem that needs to be solved and determining the requirements of the new system through surveys, interviews, analysing existing system, investigation, research etc. Draw up a project plan, specifying who, what how, when; consisting grant charts, schedules, dataflow diagrams, journals, plans etc. Making decisions Determine the feasibility (is it possible) of this new system, analysing potential solutions and makes a recommendation. A feasibility study shows: – nature of problem and overview of existing system – identifying problem – outline constraints (economical, cost vs. benefit; technical, technology requirements and demands; schedule, time wise; organisational, fitting the goal of organization) – restates aim of new system in detail – analyse data collected – suggest solution – no change, new system, investigate etc Designing solution Diagrams such as data flow diagram or system flow chart are used to show context of new system. Data flow diagram is a graphical way of showing the flow of data within the system. O process, ? external entity, ? Data storage, ? data flow. System flow chart shows both flow of data and logic of system. Terminals, input/output, process, database, decision, flow line. Decision trees show all possible decisions and their results. External specification – the appearance of new system Internal specifications – providing technical support to build the system, identify process required by new system, specifications for input data. Information technology – application software may be available e.g. existing accounting softwares. If not then programme has to be written and meets the exact needs of new system. Technical specification – new hardware support need or not. User documentation – user manual for new system. Must be user friendly. Implementing This is the stage of applying the new system. There are three ways of converting to the new system: – Direct conversion – where the new system is completely replacing the old system. Does not allow time to check that the new one works correctly, old system is erased. – Parallel conversion – the new system and old system is run at the same time to allow room for error. – Phrased conversion – gradual implementation of new system. Certain new ones are implemented while other old ones are still operation. Each operation is individually tested. – Pilot conversion – when a small part of the organization uses the new system. If new system fails, old is there to back it up. Training is needed to teach participants to use the new system. The participants include those who are learning and those who are teaching. Who needs to be trained is decided upon their existing knowledge. Testing, evaluating and maintaining System needs to be tested to ensure that it runs correctly. Results are compared to expectations and initial aims. Determines if change is required. Occurs after minor adjustments. Evaluation is the ongoing process of assessing the system to identify areas of weakness that needs to be changed. Maintaining is the modifying of system after installation, upgrading by making minor improvements. IPT year11 exams study notes

Argumentative Essay on Gay Marriage - 842 Words

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Sport England Segmenting the British Sports Market

Sport England: Segmenting the British Sports Market Introduction Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers. They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations. Their focus is around three outcomes - growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel. Five targets which will see us deliver these outcomes: 1. Grow * More people taking part in more†¦show more content†¦3. They identified the dominant segment in each postal code and accordingly produced marketing material targeting at those segments. 4. They identified the areas where the population of children were more and targeted it with the right marketing techniques. Segment Name | | Forename | Population | Male | Female | In Million | Competitive Male Urbanites | A01 | Ben | 6.4 | 13.3 | 0 | 2,521 | Sports Team Drinkers | A02 | Jamie | 5.4 | 11.1 | 0 | 2,127 | Fitness Class Friends | A03 | Chloe | 6.9 | 0 | 13.4 | 2,717 | Supportive Singles | A04 | Leanne | 4.7 | 0 | 9.1 | 1,851 | Career Focused Females | B05 | Helena | 5 | 0 | 9.7 | 1,969 | Settling Down Males | B06 | Tim | 9.4 | 19.3 | 0 | 3,702 | Stay at Home Mums | B07 | Alison | 4.6 | 0 | 8.9 | 1,812 | Middle England Mums | B08 | Jackie | 4 | 0 | 7.7 | 1,575 | Pub League Team Mates | B09 | Key | 5.8 | 12 | 0 | 2,284 | Stretched Single Mums | B10 | Paula | 3.8 | 0 | 7.4 | 1,497 | Comfortable Mid-Life Males | C11 | Philip | 7.8 | 16 | 0 | 3,072 | Empty Nest Career Ladies | C12 | Elaine | 5.3 | 0 | 10.2 | 2,087 | Early Retirement Couples | C13 | Roger amp; Joy | 6.2 | 6.2 | 6.3 | 2,442 | Older Working Women | C14 | Brenda | 4 | 0 | 7.6 | 1,575 | Local ‘Old Boys’ | C15Show MoreRe latedLucozade Case Study4397 Words   |  18 Pageswebsites as identified through search engines such as Google and writing a brief account on the development of LUCOZADE advertising and promotions campaigns with the marketing communication strategy. 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